Trustswift

For a local professional, trust is everything. In the digital age, that trust is built long before you meet a client. It's built through your online reviews. This article explores why your digital reputation is critical and how you can take control of it.

1. Reviews are the New Word-of-Mouth

Homeowners are increasingly turning to platforms like Trustswift to vet professionals. A collection of positive, detailed reviews is often the deciding factor for a client choosing you over a competitor.

2. How to Proactively Get More Reviews

Don't wait for reviews to trickle in. Make it part of your process. Politely ask every satisfied customer to leave a review. Send them a direct link to your profile to make it as easy as possible. The more recent your reviews, the more relevant they are to potential clients.

3. Responding to All Feedback (Even the Negative)

A professional response to a negative review can sometimes be more powerful than a dozen positive ones. It shows you care, you're responsive, and you're committed to customer satisfaction. Always respond politely and offer to resolve the issue offline. It shows potential customers that you stand by your work.